The brief is to self-brand and create a promotional animation similar to a logo reveal for social media platforms, specifically Instagram. Self-branding is to take place where a logo and identity is created. The looped animation needs to be seamless as well as 1:1 ratio to fit Instagram's user interface.
In order to allow for unique designs the animation has no limit in regards to style, the look and feel is open to any style. The animation may not be longer than 10 seconds and needs to loop seamlessly.